As a business owner, you continuously strive to provide the best customer experience from start to finish. This is a best practice and helps foster longevity in relationships with your customers. One thing that can attribute to a "bad" customer experience is being inaccessible. When customers are calling, they want to speak to a live party to address their needs. Whether a patient is calling regarding a medical issue, or a homeowner is reaching out to a plumber for emergency service, having a live party to take the call is of the utmost importance. The Huffington Post published that 67% of customers cite a bad experience as a reason for churn. Don't allow your customers to interpret their experience as bad due to an inability to connect with you.
Source: https://www.huffingtonpost.com/vala-afshar/50-important-customer-exp_b_8295772.html